Public Relations Officer

DIVISIONS          :      Deputy Principal’s Office

SUPERVISES     :  None

LOCATION   :   Head Office

Plan, develop and project the corporate image of the College in line with the strategic direction of the College.

1. Develop a communication strategy and communicate the  College’s vision, goals and objectives and ensure alignment of unit’s goals and activities
2. Develop, review and monitor the College’s market information system and make strategic recommendations in line with the growth projections and the existing business levels and College Policies.
3. Plan, review and monitor the implementation of the brand building and consolidation strategies of the College and submit regular compliance reports in line with the core values of the College
4. Stay abreast of industry and corporate developments, events and issues in support of the College’s corporate image and responsibilities.
5. Identify and focus on priority issues, and stakeholders as identified by Stakeholder Mapping & Classification to drive the proactive management of the companies’ reputation.
6. Coordinate the planning, organizing and execution of corporate and social events.
7. Develop and establish beneficial relationships with media houses, agencies etc., in support of the College’s corporate image and reputation.
8. Provide guidance and assistance to Business Units in the conduct of product/ service campaigns/programs.
9. Clearly define management responsibility for CSR (non-financial risks & opportunities i.e. social, ethical and reputational risk) to balance societal and commercial expectations and provide open and transparent account of company CSR activity so as to improve CSR accountability and performance.
10. Develop a Corporate Social Responsibility Strategy.
11. Liaise with ITC media and PR agency to execute ITC PR strategy.

Minimum of Bachelor’s degree in Commerce or  Business Related Field   and or professional qualification compulsory

Development towards a Chartered Marketer is desirable

Work Experience

At least five (5) years of work experience in the Insurance Industry.

Any work experience in a training institution will be of added advantage

Required Competencies (Knowledge, Skills & Abilities)

• Good interpersonal skills
• Knowledge of the Media Industry
• Exceptional Communications Skills – Written & Oral
• Product Development knowledge
• Knowledge and understanding of Branding
• Marketing skills
• Project Management Knowledge
• Research skills