Job opportunity at Uganda Tourism Board (UTB)

Uganda Tourism Board (UTB), is a statutory organization established by Uganda Tourism Board Statute of 1994 and reconstituted in the Tourism Act 2008 with the following Statutory Objectives:

1. To promote and contribute to the Development of Tourism sector both within and outside of Uganda.
2. To coordinate with the Ministry responsible for Tourism and the private sector in the implementation of the National Tourism policy.
3. To carry out any other activities as are incidental or conducive to the attainment of the two objectives specified above.

 

UTB, an equal opportunity employer, seeks to recruit suitably qualified and competent Ugandan professionals to fill the following positions:

 

Position: Senior Marketing Officer (Leisure) 1 position (Re-advertised)

Mode of Application: Interested and eligible Ugandans who meet the above requirements are invited to apply.

Application with detailed CV (with email, telephone contact and postal address), plus copies of all academic certificates and transcripts, testimonials, current and past appointments letters, copy of National identity card, contact details (telephone, postal and email addresses) of three competent referees, should be sent by courier or hand delivered to the address below latest 5:00pm Friday 15^th September 2023

 

The chief Executive Officer

Uganda Tourism Board

Plot 42, Rotary Avenue, Lugogo Bypass, 6^th Floor

Lugogo House.

P.O. BOX 7211 KAMPALA

TEL. +256 414 342196/7 Fax +256 414 342 188

(NB: Please note that only shortlisted candidates will be contacted)

 

JOB DESCRIPTIONS FOR POSITION OF SENIOR MARKETING OFFICER (LEISURE)

TITLE OF THE POSITION	SENIOR MARKETING OFFICER – LEISURE
DEPARTMENT	MARKETING DEPARTMENT
REPORTS TO	MARKETING MANAGER
SUPERVISEES	MARKETING OFFICERS – LEISURE
SALARY SCALE	T4

1. MAIN PURPOSE OF THE JOB:

To develop, implement, track and optimize tourism potential in order to increase tourism arrivals, revenue and spend from the source markets. Other notable activities include digital strategies and executions, public relations and media familiarisations, international trade marketing, collateral production, market research, sales and advertising.

2. MINIMUM QUALIFICATIONS AND CERTIFICATIONS

1. Honours Bachelor’s Degree in Business related courses/fields specialising in Marketing (i.e. BA/BSC (Marketing), B.COM (Marketing), BBA (Marketing),) or International Business from a reputable institution.
2. Master’s Degree in any of the above qualifications is a requirement.
3. Professional qualification in Marketing, i.e. CIM, is an added advantage.

3. EXPERIENCE

At least three (3) years’ relevant experience in marketing and/or in the promotions, gained from a reputable organisation.

4. KEY COMPETENCIES

Technical Competencies

1. Research/ Knowledge Management Thinking: A desire to understand the consumer and how they will respond to marketing activity, combined with the curiosity to test and monitor behaviour.
2. Minimum supervision: Ability to work independently to achieve marketing goals. quality results and service
3. Building collaborative relationships:  Ability to build an environment that fosters collaboration, able to handle conflict constructively, and establish good stakeholder relationships.
4. Communicating information effectively: communicates ideas, requests and information to others in an open and positive manner, strengthening cross organisational working relationships.
5. Practising innovation and change: proactively seeks new ideas and ways to do things differently, demonstrating courage in the face of challenges and solving problems efficiently and effectively.

Behavioural/Generic Competencies

1. Personal Integrity
2. Excellent interpersonal skills, with the ability to work in a team setting
3. Results oriented

 

5. JOB ACCOUNTABILITIES AND CURRENT OBJECTIVES (DUTIES AND RESPONSIBILITIES):

Key Result Area (KRA)	Activities/Processes for each Key Result Area (KRA)
KRA 1: Promotion of Destination Uganda through Marketing Communications, events & Experiential	Develop and implement an aggressive marketing strategy for Destination Uganda.
	Work closely with PR Office to come up with marketing communications strategy/tactics to promote destination Uganda
KRA 2: Brand Development & Management	Review and implement the POA brand manual in the key source markets around the world for increased destination awareness.
KRA 3:  Performance Management & Reporting	Oversee planning, execution, performance appraisal and reporting by all officers in the marketing department.
KRA4:  Regional and Domestic Source Market Development	Coordinate identification, and supervision of source markets representatives
	Conduct market pointers to keep abreast with emerging issues in the source markets
	Collaborate with Ugandan missions abroad to promote destination Uganda
	Work closely with regional partners for joint promotion of the EAC/Africa
KRA 5: Conduct Market Research	Undertake market research and assess demand trends and other aspects of the operations of the Tourism Industry
	Subscribe to databases of tourism operators for effective and efficient targeting of tourists/partners
	Conduct activations in the domestic market
	Develop position papers to respond to the changing environment
KRA 6: Leveraging Technology in Tourism Promotion	Through the extensive use of Information Technology, implement the marketing plan in one or more key geographical and niche product markets.
KRA 7: Communication Strategy in Marketing	Develop communication strategies for reaching key stakeholder groups and form productive relationships with the media and other agencies for the sustainability of these communication programs
KRA 8: Managing Resources	Prepare annual plans and projected budgetary requirements and institute a system for monitoring work plan/expenditure against approved work plan/budget.
	Supervise staff and conduct timely performance management
	Log risks in the course of work for effective escalation and response
KRA 8: Partnerships	Working with partners to create and develop tourism opportunities and products in coordination with the department of Quality Assurance; and Product Development and Investments Unit.
	Create and manage a database of key partners
	Organizing and meeting with tourism stakeholders on a regular basis to build effective relationships in support of overall strategies

 

6 KEY PERFORMANCE INDICATORS

1. Marketing Strategy Developed and Implemented
2. Annual marketing plan
3. Timely performance reports (weekly, monthly, quarterly and annual).
4. Market pointer reports
5. M&E reports on travel and satisfaction
6. Database base of travel and media trade
7. Calendar of events (internal and external) published timely.
8. Strategic documents developed/reviewed and implemented. Digital Strategy Developed and Implemented. Monthly risk logs.

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